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CRAVIOLA®: A HISTORY OF SUCCESS
A simple idea in 1969 from the great guitarist Paulinho Nogueira would become an international success: the Giannini Craviola®.
With an unusual shape and a unique sound, the Giannini Craviola® made its mark and conquered fans around the world. It all started with a simple idea, said Paulinho Nogueira: “Before starting to play the guitar, I liked designing things and enjoyed painting so much that I even won an award at the “Salão Primavera” in Campinas. Then, after I changed directions and became a musician, a guitar player, I had the idea of actually making a guitar designed by me. I made a few drawings and showed them to my good friend Giorgio Giannini who thought it was a great idea. After that, to make a long story short, the instrument was exported to the United States, Canada and England. Luis Bonfá, for example, released an album at that time playing only the Craviola®. This brought me a lot of satisfaction. This is a guitar with a different shape”.
The Craviola® instrument is a Giannini exclusive patented internationally. Its name was only created after the construction of the first prototypes. Nogueira had no idea how the unusual shape would impact the sound and only identified its uniqueness after playing the first model. “I only had a notion of the sound after it was actually produced. It sounded a little like the Harpsichord (Cravo in Portuguese) and a little like the 10-string Brazilian Viola; thus the Craviola® name was born (Cravo+Viola= Craviola). In the United States they liked this name; it seemed to fit very well.”
Nogueira, a renowned guitar teacher, taught for many years and wrote methods which are still used today by many schools. Among his famous students are Toquinho, Chico Buarque and Vinicius de Moraes. Nogueira also recorded several albums which were sold in Brazil and internationally. He died on August 2, 2003, but his music and his main invention, the Craviola®, remain immortalized in our hearts.
Numerous musicians fell in love with the Craviola® and helped to create its fame and identity across various music styles. Among the most famous are Luis Bonfá, José Feliciano, Jimmy Page (led Zeppelin), Linda Perry (4 Non Blondes) and the current Giannini endorsers Romero Lubambo, Jeff Linsky and Nando Lauria (Pat Metheny Group).
For more information visit Etros Music/Giannini at www.gianniniguitars.com or contact at 954-746-2777 and info@etrosmusic.com .
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